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In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).In December 2017, Ok Cupid rolled out a change that would require users to provide their real first name, in place of a pseudonym as was previously encouraged.The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.Rudder prefaces the experiment results by stating: "...
One dimension of this is the impact it has on men's psychology. a perceived surplus of women, the whole mating system tends to shift towards short-term dating," In addition, the cognitive process identified by psychologist Barry Schwartz as the "paradox of choice" (also referred to as "choice overload" or "fear of a better option") was cited in an article published in The Atlantic that suggested that the appearance of an abundance of potential partners causes online daters to be less likely to choose a partner and be less satisfied with their choices of partners.
) is an American-based, internationally operating online dating, friendship, and social networking website that features multiple-choice questions in order to match members.
It is supported by advertisements, by paying users who do not see ads, and by selling user data for data mining.
This raised questions from some users who wondered about the ease with which the company could eliminate users from its platform.
A February 2019 report alleged that many users reported lost access to their accounts in a manner consistent with either a data breach or a widespread "credential stuffing" incident.