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Keyword research is probably the most crucial part of ASO.The algorithm employed by the Apple App Store uses primarily keywords coming from the app title and subtitle in order to rank apps for specific search queries.But where are other eligible bachelors and bachelorettes looking for romance? UPDATE: July 8, 2019 Your app is live and available on the Apple App Store. One problem: your app is invisible in the search results, lost amongst other apps stealing away potential users from you.But according to a new study , there's a list of key words you should be using if you want your profile to be successful. One of the options is to pay for your website to appear in the ads section at the very top.

App Store Optimization (ASO) therefore plays a great role in terms of User Acquisition, as shown on the Mobile Growth Stack from Andy Carvell (Phiture).

Did you know that the App Store remains the first place where people come to download apps?

Actually, about 70% of app store visitors use search to find new apps and over 65% of apps are downloaded directly after a search in the store (this includes brand search).

Keep reading to discover everything you need to know in order to create your app name and select your keywords in the App Store effectively (go here for Google Play Store tips).

This post will not only give you the best practices of keywords optimization, it will also illustrate the positive effects of ASO on various apps and brands through data–driven case studies.

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